My digital pilgrimage begins with a Graphic Design Internship in ‘stay classy, San Diego’. A studio asylum incarcerating the creators of Attack of the Killer Tomatoes; a cult classic worth watching if for no other reason than to admire the then unknown George Clooney's flowing mullet.

From the dizzying heights of Caliwood my journey brought me back to the City of Sails to further my knowledge in the Science of Information. A student, I exercised my developing skills as a Web Designer for the global security network; Mako Networks.

Like many before me, I was drawn by the bounty of the yellow brick road of OZ. In the crown of Brisbane's Riparian Plaza, I honed my craft and was quickly rewarded with the Digital Marketing Manager role at Wilsons Private Wealth Management.

Roots firmly established in the creative arts, I struggled to quench my thirst in a conservative corporate finance environment. I leapt at the opportunity to develop cutting-edge, rich content delivery (IPTV), with iconic brands like Redbull at Telecommunications giant slayer; iinet.

Recently I have been using my knowledge and experience to enable Australian SMEs to build and grow their business through the implementation of holistic and sustainable digital strategies.

For more details I propose we catch up for a coffee. Justin

• Justin
• ×
• clientcentric
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• +64 (0)220 354 293

Digital Strategist

Simply put; I help solve complex business and marketing problems through the implementation of digital technologies.

Starting with an audit of all digital assets as well as those of partners and competitors, I develop an online presence, architecture and marketing strategy. This provides a clear roadmap that orchestrates all relevant digital channels and tactics (i.e. websites, content marketing, networking on social media, e-commerce, search and social advertising, SEO, SEM, SMM, marketing automation, apps, media/blogger outreach, etc.) into one actionable plan.

"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'" - Jef I. Richards

Recent Highlights - I Want That Course

• Digital Transformation leading to a monthly revenue stream of over $1M (from $50K)
• Design and development of online presence on Drupal platform
• Implementation of Hubspot conversion and optimisation platform
• Facebook Success Story
• 8,000 Facebook leads per month
• 39% lower cost per lead
• 4.5X return on ad spend

Project Manager

Taking advantage of the Scrum framework, I use Agile development practices to deliver projects where the client takes ownership at each iteration, ensuring a successful solution. I understand the clients business is dynamic, and their requirements will change during the delivery of a project. My clients enjoy a close relationship where constant feedback is not only welcome, but a part of the methodology.

Recent Projects

• I Want That Course - Online
• 6% website conversion rate
• 48% lead to opportunity conversion rate
• 28% landing page conversion rate
• 3X faster than legacy site
• 800% increase in traffic (12 months)


• Frame - Online
• Design and development of online business on Adobe platform
• Implementation and execution of best practice SEO, SEM and SMM
• 20% increase in traffic (YoY)
• Implementation and optimisation of Inbound Marketing strategy (content marketing, blog, email and social campaigns)

Content Development Manager

Reporting to the Chief Product Officer my primary role was to source, develop, manage and measure rich content for IPTV and online platforms - FetchTV, Freezone and Games.on.net. Churn is a considerable concern in the competitive telecommunications market. As a key member of the Content Team I was charged with introducing progressive initiatives that added value to the businesses primary objectives; acquiring and retaining customers.

Performance

• 730,000+ unique visitors freezone site 2012
• 28% increase in freezone traffic
• 20,000+ concurrent live event stream viewers
• IP Content Delivery FMAs - RTSP, HLS, Live feed GPS tracking.
• Successful negotiations with iconic brands, Redbull, IMG, ESPN, SBS, ABC, MLG, NBL, ABL, IBA.

Digital Marketing Manager

Reporting to the Chief Financial Officer my primary role was to develop, implement, manage, and measure the impact of Digital Marketing and Communications strategies, messages and programs throughout all communication touch-points.

Key Responsibilities

• Development and administration of online presence including websites, SEO, SEM, PPC campaigns, CMS (Sitefinity) and CRM Software Systems
• Implementation and management of Marketing Automation Software (Silverpop) encompassing the execution of targeted (BTL) marketing campaigns
• Development and monitoring of social communication strategies across a number of select channels including popular social media networks, blogs, podcasts and webinars.
• Corporate branding, design and management through meticulous quality assurance and hands on execution for Wilsons and Pinnacle boutiques
• Above The Line campaign and brand management for Wilsons and Below The Line campaign management for managed fund products
• Thorough and transparent reporting on all channels for detailed budget analysis and forecasting

Web Designer

Reporting to the Marketing Manger my key responsibility was the development of a fresh engaging brand identity for a young leading edge network security company. The brief embraced a break from the conservative identities of the current culture. The refresh included the design and development of a dynamic new online presence, plus all graphical design elements, corporate identity, print collateral and rich content presentations.

Graphic Designer

Four Square Productions is a full service corporate communications and creative services agency. Its offerings include communication strategy and planning, multimedia interactive design, corporate video and news release creation, and live events production. The company's headquarters features a design studio, a sound stage, digital post-production facilities, and a theatre-style screening room.

Based in the Design Studio, reporting to the Art Director, I had a production role in TV, video and gaming story boarding and post-production editing. This role enabled me to develop my Adobe Premiere Pro, After Effects, Soundbooth, Lightroom and Flash skill set.

Senior Account Manager

The House of Ferdinand Pieroth have always been synonymous with German viticulture, strong family tradition and quality of life. Excellent customer service and the expertise acquired over many years have made them the undisputed market leaders in direct wine sales all over the world.

In my role as Senior Account Manager I had the good fortune to represent several Pieroth brands in many of the distinguished wine growing regions and markets of Europe, the US, Australia and New Zealand.

Key Responsibilities

• Operate as the lead point of contact for any and all matters specific to customers interests
• Build and maintain strong, long-lasting customer relationships
• Develop a trusted advisor relationship with key accounts, customer stakeholders and executives
• Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders
• Identify and grow opportunities within territory and collaborate with sales teams to ensure growth
• Forecast and track key account metrics

Graduate Diploma of Information Science

The Graduate Diploma of Information Science provides a sound technical understanding of computing and information technology and the ability to plan, develop and apply appropriate technologies and tools to frame and solve problems.

Bachelor of Fine Arts (summa cum laude) - Visual Communication

Visual communication (formerly graphic design) is a creative process that combines the visual arts and technology to communicate ideas. It begins with a message that, in the hands of a talented designer, is transformed into visual communication that transcends mere words and pictures. By controlling colour, type, movement, symbols, and images, the visual communication designer creates and manages the production of visuals designed to inform, educate, persuade, and even entertain a specific audience.

Bachelor of Arts - Art History

Art History helps develop skills in creative thinking, design and planning, which are useful for careers in communication and media, marketing, journalism, and business management. It provides a deeper understanding of different cultural traditions and historical periods, and teaches the importance of creativity and the freedom of the imagination.

• Reading - marketing communication, design and development, digital technologies, social communication
• Sports - swimming, surfing, skating, snowboarding, sailing, mountain biking, golf, tennis, squash
• Entertainment - football (most codes), motorsports, wine, food, festivals, concerts, travel

• Justin
• ×
• clientcentric
• ×
• +64 (0)220 354 293